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KIA was started in South Korea in 1944 as a light engineering workshop and gradually grown to the status of South Korea’s largest automotive company, larger than arch rival Hyundai. Initially Kia partnered with Ford to make many small and medium cars and also started making many Mazda derivatives. Later Kia started making cars with their own technology and in-house designs and they slowly emerged to the status of an independent car maker. Kia models are well known for their user friendliness, reliability, frugal fuel consumption, better after sales service and reasonable sticker price.

The Asian financial crisis made the situations worse and company suffered financial bankruptcy. Both Ford and Hyundai tried to take over the company and finally Hyundai won the battle and now Kia is a part of Hyundai KIA group. This alliance has brought with it a new lease of life to Kia with advantages like sharing of technology, designs, and manufacturing facilities along with Hyundai’s exponentially growing dealerships.

The design inputs from Peter Schreyer have reinforced Kia’s individuality among global cars. The tiger nose design by Schreyer has exalted the car’s charm to a higher plane. Today Kia has manufacturing facilities in USA, Europe, and caters to a wide range of models including small cars, saloons, SUVs, concepts, hybrids etc. Kia has a fully dedicated section to satiate the requirements of military troops in many countries. Popular models include Kia Soul, Kia Cerato, Kia Picanto, Kia Optima, Kia Opirus, and Kia Cadenza.

 

KIA CAR INSURANCE COMPARISON:

 

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